Concept of visual identity for Gallery of Modern Art in Hradec Kralove

The main inspiration for us was the historic gallery building with Art Nouveau elements. Used font Louka contains individual ligatures for specified pairs of letters that refer to the Art Nouveau interior of the gallery. These elements can be switched on and off according to the need and method of use. As a result, the visual style can be easily applied in text documents, posters or labels.

Year: 2020
Cooperation: Daniel Barek
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